The fruit seller at Gurukripa Traders and Fruit Products in Pune named Gaurav Sanas said that “After Covid, it was seen that people were losing interest in Alphonso due to its high price. So, we started this scheme of giving mangoes on EMI, in order to bring back the customers.”
With the mango season knocking in, this Pune-based seller is offering the fruit on Equated Monthly installments (EMI) so people can relish the taste of Alphonso (Hapus) mangoes without the purchase being heavy on their pockets.
Alphonso or ‘Hapus’ mangoes from Devgad and Ratnagiri are considered to be the best category are currently being sold at Rs 800 to 1,300 per dozen in the market.
Further, he claimed that his family’s outlet is the first to sell mangos on EMI in the whole country. He also said since the prices are high at the start of the season, they thought of making Alphonso mangoes affordable for all.
The procedure for buying the fruit at his outlet on EMI is similar to buying mobile phones in instalments. The customer needs to use a credit card and the purchase amount is converted into EMIs of three, six or 12 months but the scheme is available for a minimum purchase of Rs 5,000.
